The Creator's Edge

My most liked post was also my most hated. Let me explain... Last week, I shared a thread about Elon Musk. Specifically, how he wasn't Tesla's original founder. It became my most engaged post ever. Ken Guient @KenGuient Most people think that Elon Musk founded Tesla. That's a lie. The real founder was kicked out and erased from history. Here's how Musk pulled off one of the most hostile takeovers in business history: 🧵 8:15 AM • Mar 21, 2025 497 Retweets 1551 Likes Read 117 replies Thousands...

Most creators think trust is built by just posting “value.” But value alone won’t make people trust you. Because trust isn’t built on information. It's not built on just expertise. It’s built on emotion. And if your content doesn’t create emotion, you’re invisible. What most creators get wrong: They post. They educate. They “provide value.” And they get… nothing. No real followers. No inbound leads. No loyalty. That's because information alone isn’t enough. Trust is what makes people listen,...

X crashed earlier this week. For hours, posts wouldn’t load. Timelines went blank... Creators, founders, and brands couldn't do a thing. The worst part? This happened multiple times on multiple days. No traffic. No engagement. No way to reach my audience. What if this wasn’t just a glitch? What if X never came back? I know that might be a bit dramatic... But think about it: You don’t own your audience. Platforms own your visibility. One buggy update and you can't access the platform. One...

Everyone says personal branding is the key to success. But most people are doing it completely wrong. Why? Because they believe in myths that keep them stuck. These myths sound logical. Even smart. But they’re killing your growth. The Real Reason Brands Fail: Let’s be real: most personal brand “advice” is garbage. It’s built on outdated tactics that don’t work in 2025. If you follow these common myths, you’re setting yourself up to fail. You’ll spend months (years even) trying to crack the...

When your content doesn't get traction it's easy to blame the timing or the algorithm. You might even blame your luck. Believe it or not there is one reason creators tend to rule out... On Tuesday, I posted a thread: Ken Guient @KenGuient I'm 34. At 24, I thought being rich meant having a big paycheck. Then I found Morgan Housel and he changed how I think about money. On the Humbernam Lab podcast, he broke down the psychology behind real wealth. Here are 10 psychological biases he says keep...

I used to be one of those creators that thought giving more value meant more success. I learned that “value” doesn’t mean information overload. It means connection. Emotion. Action. If you’re only teaching, you’re making a critical mistake. Information without persuasion gets ignored. Think about it. The best brands don’t just teach. They sell a vision. Nike doesn’t give running tips. They sell motivation. Apple doesn’t explain features. They sell innovation. Meanwhile, you’re writing “5 tips...

Lately, I've been seeing alot of cold content. When I say "cold", I mean the content is generic... Like it was written by a bot. The best content feels personal. Like a direct message from a friend. Think about the last post that really hit you... The one you read twice. The one that made you nod, comment, and maybe shoot the writer a DM. Chances are, it felt like they were speaking directly to you. Not a faceless audience. Not a list of followers. Just you. Now imagine your content doing...

Most creators work harder instead of smarter. They post daily but see no real growth. They blame the algorithm. They tweak their niche. They even consider quitting. But the problem isn’t the effort they put in. It’s that they’re missing a few simple content principles. And fixing them is easier than you think. My content was bad... At least that's what I thought. There were times I was sure a post would blow up. On average, I'd get 0-3 likes and maybe a pity comment. Sound familiar? Yeah....

I've seen content creators waste years chasing perfection. They never realize that there is only one true secret to growing. Consistency. They overthink every word. They rewrite posts endlessly. And they never hit publish. The obsession with perfection keeps them invisible. What if you focused on showing up instead? Consistency provides opportunities. It builds momentum. It sharpens your skills. It proves that you’re reliable. Perfection might give you one viral moment. Consistency creates a...

The other day I had a conversation with a creator in the productivity niche. After chatting a bit I asked him what his biggest struggle was. He said his biggest issue was finding good pain points for his posts. That answer shocked me. Most creators assume they know the pain points of their audience. I never met anyone who was actively in pursuit of it. Think about it… Knowing your audience better than they know themselves. Creating content that feels like you’re reading their minds. When you...