The Creator's Edge

I’ve written dozens of high-performing threads. But this one hit different. 26 million views. 2,000+ new followers. 21 inbound leads. Here's the thing: Most creators think virality is the goal. They chase likes. Retweets. Vanity metrics. Virality without strategy leads nowhere. No leads. No conversions. No growth. Just dopamine—and a dead thread in 24 hours (or less). Here’s the exact thread that did it: Ken Guient @KenGuient The con artist who fooled Leonardo DiCaprio. Meet Jho Low. • Stole...

In today's letter I'm going to share with you the steps I took to go from being a doom-scrolling consumer to a fully committed digital creator. I've been on this journey for a year and a half and it's been rewarding. The digital world is full of opportunities. Leveraging the internet for more than just consuming was the key. I've gained new skills, and established the foundations for new sources of income. Not to mention, I've connected with some pretty cool people. The that held me back: Too...

I recently hit 1 MILLION impressions in just 7 days. But 1.5 years ago, I was barely noticed. What changed? It wasn't luck—it was strategic tweaks to my content. I went from struggling for engagement to building a thriving audience. These are tested, proven tactics that deliver real growth. If they worked wonders for me, so I'm sharing them with you. You're creating content consistently but it's falling flat. Maybe your engagement is low, or your growth has stalled. It feels frustrating...

Last week I wrote about my post about Elon not being the original founder of Tesla. It went viral and was my most liked and hated post ever. The main takeways from that letter was that in order to grow online you are are going to have enemies. After its success, Dakota Robertson, a 7-figure ghostwriter, broke down why it did so well in our private community. Today, I'm sharing those insights with you. Here's the post in case you missed it: Ken Guient @KenGuient Most people think that Elon...

My most liked post was also my most hated. Let me explain... Last week, I shared a thread about Elon Musk. Specifically, how he wasn't Tesla's original founder. It became my most engaged post ever. Ken Guient @KenGuient Most people think that Elon Musk founded Tesla. That's a lie. The real founder was kicked out and erased from history. Here's how Musk pulled off one of the most hostile takeovers in business history: 🧵 8:15 AM • Mar 21, 2025 497 Retweets 1551 Likes Read 117 replies Thousands...

Most creators think trust is built by just posting “value.” But value alone won’t make people trust you. Because trust isn’t built on information. It's not built on just expertise. It’s built on emotion. And if your content doesn’t create emotion, you’re invisible. What most creators get wrong: They post. They educate. They “provide value.” And they get… nothing. No real followers. No inbound leads. No loyalty. That's because information alone isn’t enough. Trust is what makes people listen,...

X crashed earlier this week. For hours, posts wouldn’t load. Timelines went blank... Creators, founders, and brands couldn't do a thing. The worst part? This happened multiple times on multiple days. No traffic. No engagement. No way to reach my audience. What if this wasn’t just a glitch? What if X never came back? I know that might be a bit dramatic... But think about it: You don’t own your audience. Platforms own your visibility. One buggy update and you can't access the platform. One...

Everyone says personal branding is the key to success. But most people are doing it completely wrong. Why? Because they believe in myths that keep them stuck. These myths sound logical. Even smart. But they’re killing your growth. The Real Reason Brands Fail: Let’s be real: most personal brand “advice” is garbage. It’s built on outdated tactics that don’t work in 2025. If you follow these common myths, you’re setting yourself up to fail. You’ll spend months (years even) trying to crack the...

When your content doesn't get traction it's easy to blame the timing or the algorithm. You might even blame your luck. Believe it or not there is one reason creators tend to rule out... On Tuesday, I posted a thread: Ken Guient @KenGuient I'm 34. At 24, I thought being rich meant having a big paycheck. Then I found Morgan Housel and he changed how I think about money. On the Humbernam Lab podcast, he broke down the psychology behind real wealth. Here are 10 psychological biases he says keep...

I used to be one of those creators that thought giving more value meant more success. I learned that “value” doesn’t mean information overload. It means connection. Emotion. Action. If you’re only teaching, you’re making a critical mistake. Information without persuasion gets ignored. Think about it. The best brands don’t just teach. They sell a vision. Nike doesn’t give running tips. They sell motivation. Apple doesn’t explain features. They sell innovation. Meanwhile, you’re writing “5 tips...