Everyone’s chasing reach on X.
But there’s a faster way to win: Micro-authority.
Small account. Big impact. Zero fluff.
And it’s growing faster than you think.
Today, I have the playbook that will help you win:
The 3-step system to positioning yourself as someone worth working with.
It doesn’t require having viral posts all the time or crazy time investment.
Just clarity, structure, and proof of value.
Most creators treat X like a slot machine...
Pull. Pray. Post again.
They copy what works for bigger accounts and hope something hits.
But here’s the truth:
Authority isn’t built on views.
It’s built on positioning.
And most creators never learn how.
They keep grinding.
Posting daily.
Writing hooks.
Buying ghostwriting.
But the audience doesn’t stick.
The DMs stay dry.
The growth flatlines.
Worse?
They’re invisible to the people who matter—buyers, clients, and real humans.
Without authority, your content is forgettable.
Step 1: Pick a “Micro-Market.”
Don’t talk to the masses.
Speak to the obsessed.
Start narrow. Coaches. Founders. Creators.
Ecomm brands. Solo consultants.
Pick one person and one big problem.
Then drill into their symptoms. Their language.
The stuff they whisper...not post.
Forget clever. Go specific.
Specificity is the short-cut to trust.
Step 2: Show the “How,” not the hype.
Most creators flex outcomes.
It only adds to the noise.
The pros show the process.
If you help brands scale revenue?
Show the roadmap. Show the levers.
Show the missteps you fix.
Less claims. More clarity.
Step 3: Create Proof Loops.
Want people to trust you?
Let them watch you solve the problem.
Turn conversations into screenshots.
Turn wins into playbooks.
Turn client lessons into tweets.
Every proof point is a magnet.
The more proof, the less you need to sell.
Bonus: Use “Reputation Reels.”
This is your secret weapon.
Post one thread per week that loops back
to your method, your proof, or your niche.
Teach something useful.
Share an insight.
Show a real result.
Pin it. Plug it. Recycle it.
You’re not building followers.
You’re building recall.
Micro-Authority isn’t going anywhere.
It’s the future of personal brands.
And the best part?
You don’t need to go viral constantly.
You just need to be remembered.
I use this same system to build personal brands for founders and coaches.
If you are struggling to get clients, let me help you.
I'll build you out the perfect content system that builds trust and grows your brand.
Reply to this email with "MICRO" and I'll get you started today.
Til next week,
Ken
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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