Most creators are afraid of being specific.
They want reach.
They want likes.
But they end up attracting everyone.
The sad part?
No one ever converts.
Here's the truth:
Generic content attracts generic attention.
And generic attention never pays the bills.
You need content that disqualifies too.
If you don't want to waste time on calls that go nowhere...
You need to do these 3 things:
Clarify who you're not for.
This scares people.
It scared me
But it’s the strongest move I made can make.
Don’t just say who you serve.
Say who you don’t.
If you help B2B SaaS founders...
Say it loud.
Make it painfully obvious.
Don’t leave room for influencers, side hustlers, or curious lurkers.
The tighter the message, the stronger the magnet.
Specificity IS the filter.
Publish your POV.
Stand for something.
Call out the advice you don’t believe in.
Make your audience choose:
Agree, or move on.
This is the fastest way to build trust.
Your POV repels the wrong crowd.
And makes the right ones say:
“Finally,someone who gets me.”
Make content a test.
Every post is a should qualify your reader.
Are they ready?
Are they aligned with what you do?
Are they action-takers or freebie-seekers?
Build content that asks questions.
Build content that shares unpopular truths.
Build content that makes them do the work to understand.
Dan Koe does this well.
Let the wrong ones tap out early.
That’s how you scale without babysitting.
The Bottomline:
If you want content that sells, stop writing to please everyone.
Start writing to filter.
This is how you attract fewer leads… who are far more ready to buy.
More clarity. Less convincing.
Til next week,
Ken
PS. Want help creating content that qualifies, connects, and converts?
I'll help you filter your audience with a proven content system.
So every post builds demand.
More demand = more buyers in the DMs
If you’re ready to make the switch, book a call here.
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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