"Just post daily and you'll grow."
This advice has killed more creators than burnout ever could.
It's not enough anymore.
Not in 2025.
Because the game has changed—
And no one told you the rules.
The truth about most advice...
Most advice sounds helpful.
But they slowly drain your time, energy, and focus.
You waste hours writing content that goes nowhere.
Your engagement tanks.
You compare yourself to others.
You start doubting yourself.
You lose consistency.
And then—
You quit.
Not because you didn’t try.
But because no one showed you what actually works.
So let’s break down the 5 biggest audience growth myths on X.
And show you what actually works...
Myth #1: Just post daily.
This is the #1 myth.
It also happens to be the most misleading.
Posting daily can help you grow.
But it’s not the full strategy.
Because frequency without clarity = noise.
And noise gets muted or ignored.
Top brands grow because their message is sticky.
Not just their posting habit.
If you post daily without targeting the right beliefs—
You’re just feeding the algorithm empty calories.
Focus on direction > output.
Myth #2: Engage 100 times a day.
Engagement is not a growth strategy.
It’s a visibility tactic if anything.
But here’s the secret: most replies don’t convert.
Not unless your profile does the heavy lifting.
You don’t need to be in the trenches 24/7.
You need your content to do the networking for you.
When you write magnetic content—
People come to you.
DMs fill up.
Your calendar books itself.
Build leverage with writing, not burnout with replies.
Myth #3: Try to go viral.
Viral doesn’t equal valuable.
Most viral threads are drive-by attention.
They get views—then vanish.
You don’t want fame.
You want follow-through.
That means: write for trust, not just trends.
Threads should move your reader closer to action.
The best threads are transformational.
They educate.
They shift beliefs.
And they drive behavior.
Myth #4: Followers = $$$
You’ve seen it.
Accounts with 100K followers making $0.
And others with 1,000 earning 5-figures.
Because followers are vanity.
But problems are value.
If you solve one big problem clearly—
You don’t need 10,000 fans.
You need 10 believers.
The secret isn’t reach.
It’s resonating.
Speak to pain.
And people will pay.
Myth #5: Write what you know.
Bad advice.
You should write what your audience needs.
If you only post what you know—
You trap yourself in expertise mode.
But the real game?
It’s empathy.
Writing that meets people where they are.
If you want to grow—
Don’t be a teacher.
Be a translator.
Take your knowledge.
Make it simple, emotional, and actionable.
That’s how people remember you.
If you're tired of engagement tricks that don’t move the needle...
You need to stop following myths.
And start following data.
If you want to skip the guessing and get results I'm building out a 30 day casestudy for founders and CEOs starting June 2nd.
For the next 30 days, I'll write your content, generate you leads, and grow your following.
All you have to do is focus on your clients.
If you want to be part of it and scale your business with content book your call here and I'll get you the details.
Til next week,
Ken
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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