Most creators think trust is built by just posting “value.”
But value alone won’t make people trust you.
Because trust isn’t built on information.
It's not built on just expertise.
It’s built on emotion.
And if your content doesn’t create emotion, you’re invisible.
What most creators get wrong:
They post. They educate. They “provide value.”
And they get… nothing.
- No real followers.
- No inbound leads.
- No loyalty.
That's because information alone isn’t enough.
Trust is what makes people listen, engage, and buy.
And without it, you’re just noise.
I can't tell you how many times I'll find a creator sharing “value-packed” posts.
I'll read it. I'll agree with it. Maybe even like it.
Then scroll past and forget them.
Because trust isn’t just knowing someone is smart.
It’s believing they “get” you.
It’s feeling like they understand your pain.
It’s knowing they’ll give you the answer when you need it.
After studying hundreds of creators, I found 6 trust-building strategies that work:
1. The “Show, Don’t Tell” Method
Telling people you’re an expert isn’t enough.
They need proof.
And proof comes from stories.
Share wins, failures, and the lessons behind them.
Talk about the mistakes you made so they don’t have to.
Make them see your expertise through action.
Because trust is built when people feel you’ve been there.
2. The “Deep Problem Awareness” Approach
Most creators only scratch the surface of pain points.
But trust is built when people think: “They get me.”
You need to describe their problems better than they can.
Go deeper than the surface-level struggles.
Talk about the frustration and fears.
Because if they believe you understand the problem…
They’ll trust you with the solution.
3. The “Give, Give, Ask” Rule
If every post is a pitch, it'll get tuned out.
If every post is just “value,” you'll be forgotten.
You need to balance both.
Give free insights.
Teach and holding back.
Then, occasionally, ask for the sale.
Don't come from a place of desperation.
Be confident.
Because trust makes people want to buy from you.
4. The “Unfiltered Honesty” Strategy
Trust isn’t built by being perfect.
It’s built by being real.
Most people avoid sharing struggles or unpopular takes.
But honesty creates connection.
Show behind-the-scenes moments.
Admit when you’ve been wrong.
Give people the full picture, not just the highlight reel.
Because trust isn’t just about knowledge—it’s about humanness.
5. The “Consistency Compounds” Effect
You can't build trust overnight.
You need to build it in repeated moments.
Showing up even when you don’t feel like it.
Delivering value without expecting immediate returns.
Being the person they know will be there.
Because trust is about whether people believe you’ll keep showing up.
6. The “Make Them the Hero” Shift
Your content isn’t about you.
It’s about them.
Most creators focus too much on their achievements.
But trust grows when your audience sees themselves in your content.
Make them feel understood. Empower them with clarity.
Help them picture their own transformation.
Because trust is built when people feel seen.
Trust isn’t a hack.
It’s not a quick win.
It’s the foundation of everything.
Without trust, content dies.
With trust, content sells.
If you’re ready to start creating content that compels people to buy, I’ll show you how.
I'll build your trust-driven content system.
Reply “TRUST” if you’re ready to make your audience believe in you.
Til next time,
Ken
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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