80% of your content brings 0 results.
The other 20%?
It drives all your growth.
So, why waste time on the rest?
I’ve worked with top creators, agencies, and brands.
Their success always boiled down to one thing:
Focusing on the 20% that actually works.
It’s the difference between burnout and consistent growth.
Most creators are stuck in a content hamster wheel.
They post every day hoping something works.
But here’s the ugly truth:
Most content gets ignored.
You’re spending hours on posts no one remembers.
And this leads to frustration and burnout.
Sound familiar?
I've talked to creators that spent hours creating a video.
It gets 42 views and 1 comment.
Then, they post a tweet off the cuff…
That goes viral overnight.
Why did that happen?
They wasted time where it didn’t matter.
This is why most creators burn out.
Too much output, too little impact.
You feel drained—and it shows.
Double Down on What Works
Study your top-performing posts.
What topics, formats, or platforms pop?
Create more of that and skip the fluff.
This is your content goldmine—mine it.
Repurpose your top content across channels.
For example, turn a viral tweet into a thread or a blog post.
Take a popular reel and use it for a story or a YouTube short.
You’ll save time and maximize impact.
Less effort, more results.
Set a Content Priority System
Not all content is equal—some ideas are low-impact.
Rank content ideas based on potential engagement.
Is it educational, relatable, or shareable?
Focus on high-priority content first.
For instance, your audience might engage more with how-to guides than motivational quotes.
Skip the low-impact busywork that doesn't drive results.
When you focus on priorities, your content plan becomes efficient.
You’ll avoid burnout and keep growing sustainably.
Batch & Automate Your Content
Instead of creating daily, batch multiple posts in one sitting.
Batching helps eliminate decision fatigue and speeds up your process.
Use scheduling tools like Typefully to automate posting.
This keeps you consistent without the stress of daily content creation.
For example, batch a week’s worth of Instagram posts in 2 hours.
Or schedule your tweets for the week in one session.
Creators who batch content stay ahead of the game and reduce burnout.
You’ll free up more time for engagement and real growth tasks.
Track, Learn, Adjust
Data is your best friend—use it.
Track your content performance weekly, not monthly.
Monitor key metrics like engagement, shares, and clicks.
Spot trends early, so you can adjust fast.
Maybe your audience responds better to stories than static posts.
What worked last month might flop today, so be flexible.
Content strategy isn’t set in stone—it evolves.
Learn from your data, tweak your approach, and stay relevant.
Stop wasting energy on fluff content.
Master the 80/20 approach.
Focus on what works.
Scale your growth, not your workload.
Til next time,
Ken
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When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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