I've seen content creators waste years chasing perfection.
They never realize that there is only one true secret to growing.
Consistency.
They overthink every word.
They rewrite posts endlessly.
And they never hit publish.
The obsession with perfection keeps them invisible.
What if you focused on showing up instead?
Consistency provides opportunities.
- It builds momentum.
- It sharpens your skills.
- It proves that you’re reliable.
Perfection might give you one viral moment.
Consistency creates a movement.
Keep showing up, and you’ll grow.
Consistent creators get noticed.
Want to start winning?
This is how you show up:
1. Start with a simple content schedule.
Pick one platform and post 3–5 times weekly.
Focus on repetition, not perfection.
You’ll learn what your audience loves over time.
Each post becomes data for the next.
And you’ll build confidence by doing the work.
Don’t complicate it.
Just start.
Momentum comes from action, not planning.
2. Repurpose old content.
Take a newsletter and turn it into a Twitter thread.
Turn that thread into a carousel for LinkedIn.
Or grab key points and make a short-form video.
You don’t need to reinvent the wheel daily.
Reuse, refresh, and repeat.
Your audience won’t notice.
It’ll always feel fresh to them.
And you’ll save time and energy.
3. Set a “publish anyway” deadline.
Give yourself 30 minutes to write.
And another 10 minutes to edit.
Once the timer’s up, hit publish—no matter what.
This forces you to not focus on being perfect.
And trains you to prioritize consistency.
The more you practice, the easier it gets.
Done is better than perfect.
Every time.
4. Engage with your audience daily.
Consistency isn’t just about posting—it’s about connection.
Reply to comments, DMs, and questions.
Share your thoughts on trending topics.
Start conversations around your niche.
Your audience will notice your presence.
And they’ll trust you more for showing up regularly.
This builds relationships that perfection never will.
Stop chasing perfection—it’s holding you back.
If you don't have a system for posting consistently, book a call with me and I'll give you mine.
Your audience doesn’t need perfect posts.
They need you to show up.
Every day. Every week.
That’s how you build trust and authority.
Til next time,
Ken
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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