Last week I wrote about my post about Elon not being the original founder of Tesla.
It went viral and was my most liked and hated post ever.
The main takeways from that letter was that in order to grow online you are are going to have enemies.
After its success, Dakota Robertson, a 7-figure ghostwriter, broke down why it did so well in our private community.
Today, I'm sharing those insights with you.
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Here's the post in case you missed it:
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The overall breakdown was great.
He shed light on things that I didn't even realize I did.
Once the virality calmed down, I thought of different angles to test for the next time I use this post (you know I like to repurpose).
Here's how you can replicate my viral formula:
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Leverage Popular Figures/Brands
Timing matters.
My post rode the Tesla controversy perfectly.
People were already talking about it.
So my content slid into existing conversations.
Pick trending topics and familiar names.
They boost your visibility instantly.
Ride waves that already have momentum.
This is one of the best ways to amplify content with less effort.
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Use Controversy
This was one of the bigger ideas from last week's letter.
Humans love drama.
Conflict can trigger curiosity.
A bold opinion splits your audience.
Some strongly disagree, others strongly defend.
Arguments boost engagement.
More comments, more shares, more reach.
Use controversy to your advantage.
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Write for Maximum Simplicity
People don't read, they skim.
I should know...
I'm one of them.
Short sentences win.
Clear language attracts readers instantly.
My viral post was deliberately simple.
Every line was easy to read.
Complicated kills viral potential.
Chop it down to basic language.
Simplicity will scale your impact.
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Storytelling for the Win
Stories stick.
People remember narratives, not facts.
My thread included engaging short videos.
Each video told a compelling micro-story.
Stories aim for emotions.
Emotions fuel shares and comments.
Don't just list facts.
Start telling stories.
Your readers will remember your content.
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Eye-Grabbing Visuals
Great visuals stop scrolls.
My first tweet had an attention-grabbing image.
Visual hooks make people pause.
They click to learn more.
Donβt underestimate powerful images.
They tend to increase clicks, shares, and followers.
Use them to catch the eye first.
Then deliver value.
Make every post visually unignorable.
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Following these steps can make your next post going viral.
Itβs not just luckβitβs strategy.
If you want my personal help, I'm looking for 1-2 coaches or consultants that want to build a powerful brand online.
I'll write your content and generate 30+ booked calls in less than 30 days.
DM me "VIRAL," and I'll get you started today.
Til next time,
Ken
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When you are ready here are 2 ways I can help you:
- βThe Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- β60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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