How I Use Threads to Get High Paying Clients

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Want to attract clients on Twitter?

Threads are your secret weapon.

But most people write threads that flop.
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Over the past year, I've written threads that:

• Got 1M+ views total.
• Built authority in my industry.
• Attracted high-ticket clients.

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Here's the thing: X is noisy.

But authority isn’t built with just noise.

It's built with clarity, structure, and value.

If your threads aren’t landing, it’s not the platform's fault.

You’re likely missing 1 of 4 crucial elements.

Your ideal clients scroll Twitter daily.

They’re hungry for insights, stories, and solutions.

But your threads?

They’re blending in.

No hook.

No structure.

No value.

Each thread you write that flops is a lost opportunity.

It doesn’t have to be this way.

You can stand out and attract clients.

And it’s easier than you think.

Here’s the exact framework I’ve used:

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1. Nail the Hook

The hook is the first thing your audience sees, and it determines if they’ll keep reading.

Hooks need to be specific, intriguing, and impossible to ignore.

For example, “How I landed 10 clients with one thread” is more compelling than “Here’s my guide to Twitter threads.”

A strong hook sparks curiosity by promising value or an unexpected result.

Spend 50% of your time crafting this opening.

Without it, the rest of your thread doesn’t matter.

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2. Use the 'Inverted Pyramid'

Think of your thread as a story that starts with the headline.

Your first tweet must give readers a reason to stay.

Begin with the WHAT: the big takeaway or insight.

In the next few tweets, explain the WHY.

Why does this matter?

Why should they care?

Finally, break down the HOW: actionable steps, frameworks, or tactics they can apply immediately.

The inverted pyramid keeps your audience hooked from start to finish by delivering value at every stage.

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3. Incorporate Stories

Facts tell, but stories sell.

Weave personal experiences into your threads to make them relatable and memorable.

Instead of saying, “Build trust with clients,” share a time you gained a client’s trust and what you learned.

Stories humanize your expertise and create emotional connections.

Even a simple anecdote, like a failed strategy and how you pivoted, can resonate deeply with your audience.

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4. End with a Bang

The last tweet of your thread is just as important as the first.

Wrap up with a CTA that reinforces your authority and encourages engagement.

Example: “Want more threads like this? Follow me for weekly breakdowns.”

Another option: invite conversation with an open-ended question like, “What’s your biggest challenge with [topic]?”

A powerful ending encourages your audience takes action—whether that’s engaging with you or reaching out directly.

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Threads can position you as the go-to expert.

Want to attract clients?

Create threads that move people.

Til next time,

Ken
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