Relatable content will always win.
You don't have to be the best writer...
You just need to connect with people on a human level.
Here’s why your audience craves relatability:
Most content falls flat because it’s robotic.
People write for algorithms instead of humans.
And it’s costing them readers, leads, and sales.
When your audience can’t see themselves in your story,
They stop reading. They stop caring.
They never click “follow”
They never click “buy.”
Think about the posts that make you stop scrolling.
They’re not from experts flexing their success.
They’re from people sharing struggles, wins, or lessons.
You don’t connect with perfection.
You connect with humans.
If your content doesn’t reflect who you are—
You’ll blend in with the noise.
Here’s how to be relatable and stand out:
Tell stories, not stats.
Facts and data are useful, but they don’t spark emotion.
Think of a time you learned something the hard way.
Share what happened, how it felt, and what you’d do differently now.
Your story doesn’t have to be grand—it just has to be real.
People remember how you made them feel...not what you told them.
Stories build trust because they show you're like them.
Make your audience the hero of your story, too.
Frame your lesson as something they can learn from.
Use “you” more than “I.”
No one wants to you bragging all the time.
The fastest way to engage someone?
Talk directly to them.
Instead of “I achieved this,” write “Here’s how you can achieve this.”
- Address their struggles and dreams in your content.
- Ask questions that resonate with their reality.
“You feel stuck in your career, don’t you?”
See how that feels personal?
Speaking in “you” makes your audience feel seen.
And when people feel seen, they stick around.
Write how you talk.
Imagine you’re chatting with a friend over coffee.
Would you say, “Implement strategic mechanisms for success”?
No, you’d say, “Here’s what worked for me.”
Keep it simple and natural.
Read your draft out loud—does it sound like you?
If not, rewrite until it feels authentic.
Avoid jargon unless your audience uses it, too.
Humans crave connection, not formality.
So ditch the corporate tone and use your voice.
Your content should feel like a conversation, not a lecture.
Show the “messy middle.”
Everyone loves a rags-to-riches story.
But what about the messy middle—the in-between?
That’s where most people are living right now.
Show your audience that you’ve been there, too.
Talk about the struggles you faced before finding success.
Share the mistakes you made along the way.
People relate to the process, not just the results.
It’s okay to show vulnerability—it makes you trustworthy.
No one has it all figured out, and pretending you do alienates readers.
Be real, and your audience will root for you.
Admit flaws.
Ever met someone who’s “perfect”?
They’re not memorable—they’re annoying.
Perfection feels fake, and people can spot it a mile away.
Admit when you’re wrong or when you’ve failed.
It doesn’t make you weak; it makes you relatable.
For example, share a time you bombed a project.
Explain what you learned from it and how you grew.
This shows you’re human and still worth learning from.
Your flaws make you approachable and authentic.
Remember: relatability > perfection every single time.
Speak to one person.
Picture one specific person you want to help.
Maybe it’s a past version of yourself or a friend.
Write as if you’re speaking directly to them.
This keeps your tone personal and focused.
When you try to speak to everyone, you connect with no one.
Use phrases like “You might be wondering” or “You’ve probably felt this.”
This creates a sense of intimacy with your audience.
Your reader will feel like you understand their unique situation.
And when they feel understood, they’ll trust you more.
Speak to one, and you’ll resonate with many.
Your content doesn’t need to be perfect.
It needs to be you.
The moment you stop trying to impress,
You’ll start to connect.
Start writing like a human today—
And watch your audience grow tomorrow.
Let's get relatable.
Til next time,
Ken
|
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
|
READ PAST LETTERS HERE
