Get over your fear of selling...

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For alot of creators, being broke isn't a talent issue...

They stay broke because they’re too scared to sell.

Here's the deal:

I’ve worked with 15+ creators in the past year.

Some making $0. Others making 7 figures.

The difference?

The courage to make offers.

Those who sell thrive.

Those who don’t, struggle.

I’ve seen it time and time again.

My clients will spend hours crafting content.

But when it’s time to sell, they freeze.

They convince themselves that their offer isn't good enough.

Believe it or not your audience WANTS solutions.

If you’re not offering them one...

They’re buying from someone else.

Here’s how to stop fearing sales...

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1. Change your mindset about selling.

Selling isn’t manipulation—it’s service.

Your audience has problems. You have answers.

If you don’t sell, they miss out on those answers.

Every sale is an opportunity to help someone.

Reframe your mindset, and selling becomes empowering.

Think of it like this: would you feel guilty for helping a friend?

Of course not.

Selling is the same thing, but at scale.

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2. Start small and low-stakes.

Afraid of pitching big-ticket offers? Don’t.

Start with a low-cost product or service.

I started with a $97 coaching call.

This builds your confidence—and trust with your audience.

Once you see people buying, your fear starts to fade.

Selling becomes a habit instead of a hurdle.

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3. Focus on the audience, not yourself.

Here’s a secret: sales aren’t about you.

They’re about the people you’re serving.

Shift your focus from “Will they like me?”

To “How can I solve their problem?”

Your fear of rejection fades when it’s not about you.

It’s about THEM—their needs, their struggles, their goals.

Serve first. Sell second.

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4. Use stories to pitch, not hard sells.

People hate being sold to—but love stories.

Tell a story about how you’ve solved a similar problem.

Or share a client success story.

Stories build trust and feel authentic.

They don’t trigger resistance like hard pitches.

Your pitch becomes a natural extension of the story.

You’re not selling—you’re sharing possibilities.

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5. Set a selling schedule.

Creators avoid selling because they overthink it.

You shouldn't have to worry if you are selling too much or not enough.

Avoid this by creating a schedule.

Plan to pitch once or twice a week.

Stick to the plan and remove the guesswork.

Over time, you can increase or dial it back based on date you get.

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6. Gather and share testimonials.

If you’ve helped someone, ask for their feedback.

Use that feedback in your next pitch.

Testimonials are social proof.

They do half the selling for you.

When others see the value, they trust you more.

And trust erases objections—fast.

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Selling isn’t optional—it’s survival.

The difference between creators who succeed...

And those who struggle?

It’s not talent. It’s courage.

Courage to say, “I can help you—and here’s how.”

Here’s your next step:

Pick one of the solutions above and take action.

Test it. Try it. Refine it.

Til next time,

Ken
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