These days, if you aren't in the DMs with potential customers then you aren't building an online business.
Most creators struggle to turn their profiles into lead machines.
Their profile is optimized and they post everyday.
But their DMs are dry...
And when someone does send a message, they’re irrelevant or spammy.
Sound familiar?
If you're tired of hoping clients will magically appear...
It’s time to change your approach.
Every post you make is an opportunity to start a conversation.
But if your content isn’t designed to drive action, it’s just noise.
The audience may like it, but likes don’t pay bills.
If you are not intentional, you are leaving money on the table.
DMs are where deals happen.
Here are 6 proven strategies to start filling your DMs with warm leads today:
1. Write like you’re texting one person.
Most creators try to impress everyone.
This is a huge mistake.
It's hard for your audience to feel seen when your content doesn't speak to them.
Instead, focus on one ideal client.
Ask yourself: What’s their biggest pain point?
Then, speak their language. Make it personal.
Example: “Struggling to close leads in DMs? Let’s fix that.”
This feels like a friend reaching out—not a pitch.
When people feel you’re talking directly to them, they respond.
The more personal your message, the more powerful your results.
2. End every post with an open-loop CTA.
This applies more to long-form channels and long-form written content.
Your audience needs direction.
Without it, they’ll scroll on.
This is where open-loop CTAs come in.
They tease a benefit but leave the resolution in your DMs.
Example: “Want to see how this works? DM me 'GROW.'”
Simple, clear, and impossible to ignore.
The key is to spark curiosity.
Avoid being vague. CTAs like “What’s your take? DM me” are too generic.
Instead, tie the CTA to your audience’s specific problem.
When done right, open-loop CTAs drive leads without feeling pushy.
3. Share specific results, not generic advice.
Clients don’t want fluffy “value.”
They want proof your methods work.
Stop saying things like “Content builds trust.”
Instead, share numbers, timelines, and outcomes.
Example: “My client’s post brought in $15K in 3 days.”
Specificity builds credibility—it’s that simple.
Don’t have client results yet?
Share your personal wins.
Even small successes can position you as an expert.
4. Create FOMO with your offers.
Scarcity is a psychological trigger you can’t ignore.
People hate missing out—it’s human nature.
Example: “I’m opening 5 spots this month for my DMs strategy.”
This works because it creates urgency.
Your audience won’t think, “I’ll DM later.”
Instead, they’ll act to secure their spot.
But here’s the trick: Keep it authentic.
Fake scarcity backfires. Your audience can sense desperation.
When done right, FOMO builds trust AND drives sales.
5. Use curiosity hooks to stop the scroll.
The first sentence matters most.
If it doesn’t grab attention, nothing else will.
Tease the value, but don’t give it all away upfront.
Example: “How I helped a creator make $10K from 3 posts.”
This works because it leaves questions unanswered.
Your audience will think, “How? I need to know.”
Curiosity is irresistible.
Pair this with a CTA to guide readers into your DMs.
6. Show your human side.
People buy from people, not faceless brands.
Share your journey—the wins and the struggles.
Example: “When I first started, I had 0 leads. Now, my DMs are my sales engine.”
This transparency builds trust.
Your audience will see themselves in your story.
When they relate, they reach out.
Authenticity is your greatest advantage.
The more human you are, the more clients you’ll attract.
Your DMs are a goldmine.
The strategies are your roadmap.
Start applying them today, one by one.
Your DMs will be flooded in no time.
Til next time,
Ken
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When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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