Most creators work harder instead of smarter.
They post daily but see no real growth.
They blame the algorithm.
They tweak their niche.
They even consider quitting.
But the problem isn’t the effort they put in.
It’s that they’re missing a few simple content principles.
And fixing them is easier than you think.
My content was bad...
At least that's what I thought.
There were times I was sure a post would blow up.
On average, I'd get 0-3 likes and maybe a pity comment.
Sound familiar?
Yeah. We’ve all been there.
But here’s what stings the most.
Someone else would post the same idea.
It would be phrased different.
And it would go viral.
That’s that's what I realized...
It’s not what you post.
It’s how you post it.
There are 4 content tweaks you can make to get more engagement.
The best part?
They only take minutes to apply.
No fancy tools.
No complex strategies.
Just small, high-impact changes.
That get more eyeballs on your posts.
More comments.
More shares.
Let's dive in...
1. Use open loops in your first line.
The first sentence is everything.
Most people write bland intros.
You need to create curiosity gaps.
A reason for people to keep reading.
Bad hook: “Content engagement is important.”
Good hook: “Your content isn’t the problem. Your lack of engagement is.”
See the difference?
One is a fact.
The other makes you curious.
2. Make every sentence earn the next.
Long paragraphs kill engagement.
People skim.
They don’t read.
I should know...I'm one of them.
So make your writing feel effortless to consume.
One idea per sentence.
Short.
Punchy.
Easy to digest.
If it feels too simple, you’re doing it right.
Complexity kills reach.
Simplicity scales it.
3. Write with contrast.
Contrast makes your content stand out.
It's the difference between boring content and bold content.
Use short sentences.
Then a long one for effect.
Use a one-word line.
Then a list.
Make it dynamic.
Unpredictable.
Good writing is about rhythm.
4. Make it about them.
Your content isn’t all about you.
It’s about your audience.
Most people post for themselves.
But engagement happens when you tap into their world.
Speak directly to your reader.
Use “you” more than “I.”
Turn advice into a conversation.
Make them feel seen.
You don’t need more content.
You need better content.
Tweak these 4 things, and your engagement will explode.
Apply them to your next post and watch what happens.
If you want my system to create content that gets tons of engagement,let's have a chat.
I'll show you the best way to create engaging content without the guess work.
Til next time,
Ken
When you are ready here are 2 ways I can help you:
- The Profile Optimization Guide: An interactive checklist for your profile. Designed to help your profile stand out and grow faster. 70+ downloads
- 60-Minute Level Up: Join 15+ writers and creators. Learn how to use your content to monetize while building your audience.
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